There has always been a problem for most technologists and that's deciding what computer should I buy, should I buy an Apple Mac or a Microsoft Surface product. When we're looking to upgrade our smartphones, we try to determine if we're going to buy the new iPhone or try something new and move to Android. You see, I love innovation and as someone who's been on the side of Apple for the past six years, I think I've decided to divorce Apple and marry Microsoft again.
Don't get me wrong; I think Apple makes great products and their ecosystem is second to none. As a software developer, I deeply appreciate the fact their products and ecosystem just work. If I'm at the office working on my iMac Pro and I need to leave for a development meeting, I can take my MacBook Pro to a conference room and pick up where I left off. If I'm out with my family, I can pull out my iPad Pro or iPhone 11 Pro Max and fix any development issue a customer might have like I never left my desktop.
However, year-over-year, I find myself watching WWDC hoping to see Apple come out with something innovative, something new, something that will blow me away, but honestly, they never do. It's the same old products with minor upgrades and designs changes... where is the innovation Apple and why do I feel like Microsoft is starting to surpass you?
I remember waking up on October 2nd, 2019, not being very excited about the Microsoft Surface Event. I sat patiently at my computer, drinking my coffee, looking at the Microsoft logo and wondering what they had in store. You see, even though I've been an "Apple fanboy" for the past six years, I did buy the Microsoft Surface Book and I was extremely impressed at first, but over the next few months, it would be plagued with heat issues. As the event started, Microsoft's CEO Satya Nadella took the stage to give a brief overview of today's event. His introduction was passionate, speaking to the people in the room about experiences, technology and the journey behind the surface products. As Satya ends his introduction, he calls Panos Panay on stage, Microsoft's Chief Product Officer and Visionary to kick things off. As Panos was going through the different products laid out for today's event, I have to admit that nothing excited me and then it happened; the Microsoft Surface Duo was unveiled and I was hooked. The Microsoft Surface Duo was something new, something innovative and Microsoft's first step back into the smartphone industry since its partnership with Nokia and the Lumia line of phones.
The Microsoft Surface Duo is an amazing piece of technology from the two large 5.60 inch displays to the 360 degree hinge, this phone has everything developers and technologist need while working on the go.
I think Apple has awakened a hungry giant and that giant is coming...
What do you use? What do you think? I would be interested to know.