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A Senior Entrepreneur with a career leading transformation in Live Entertainment & Technology. President of LuvSeats and Co-Founder of Ticket Resale Team.

18 Years of Experience



Senior Executive & Entrepreneur with an 18+ year career leading transformations in the entertainment and ticketing industry – driving results through people and groundbreaking innovation and technology.

Executive Leadership: Built startups from the ground up and delivered dramatic revenue growth of up to $100M.

Business Development: Cultivated close relationships with industry C-Level executives. 

Strategic Planning: Collaborated with senior leadership teams to identify future obstacles and define direction.

Talent Development: A track record of recruiting and developing top teams that consistently deliver results.

Continuous Improvement: Partnered with a team to create best practices in an environment of constant change.

President - LuvSeats

May 2020 - Present

LuvSeats™ is taking the resale ticketing market to the next level by enabling during-the-event sales to happen between a ticketholder who does not wish to use their seat (“no show” or “leave early”) and another ticket-holder looking for a better seat.
▪ Manage business operations for the company's website and mobile application development.
▪ Design, develop and maintain technical writings and project scopes for the development team.
▪ Design and lead marketing by helping with the company pitch deck, business plan and overall marketing & business goals.
▪ Drive and manage Strategic Relationships and Partnerships with industry-leading companies.
▪ Work closely with the CEO & Founders to prepare for the first round of seed funding.
▪ Work closely with the CTO & Head of Products by managing technical projects.

Co-Founder - The Daily Headliner

April 2020 - Present

The Daily Headliner was created as a one-stop source for entertainment industry news. We cover everything from music to event touring. We bring you trending news topics, tour announcements, industry tips, original articles, as well as quirky content all in one place. Whether you are a music fan, industry insider, broker, or artist, we curate the daily content you crave and need.

Join our Newsletter email list for a daily rundown of the latest industry news and trends and follow us on social media. Also if you have content ideas, want to contribute, or just want to connect directly with us, you can contact us at

Technology & Software Development Advisor - Rescue Meet

April 2020 - Present

Keynote Speaker: June 16th, 2020 - Technology & Ticket Distribution

What problem are we solving?

     Live events and mass gatherings have been shut down because of community virus spread.  Now we face the challenges of safely being together at events, the pressures of an economic crisis and the urgency to reinvent the entire protocol of ticketing and fan retention.

What are we proposing?

     Ideas discussed in working groups we organize.  How do we restart events?  What do the fans need in pricing, sanitation standards and outreach to come back?  How can we reopen the closed venues?  Which events should go first?  Rescue Meet will facilitate conversations and suggest guided activities to find answers to these and other critical questions all intended to improve on the ways things were done in the past.

Which topics form the working groups?

    1.  Sales and Marketing

    2.  Technology and Ticket Distribution

    3.  Leadership and Management

Who is this for?

     Leaders, decision-makers and top executives in live entertainment, concerts, sports, theaters and venues. Join us as we work to relaunch the industry, rebuild community with the fans and restore revenues to all entertainment businesses.

Our world is waiting for the return of live. Together we will make it happen.  The show must go on.

Co-Founder & COO - Ticket Resale Team

October 2019 - Present

A SaaS company providing real-time data analysis to the ticketing industry. Our partners consist of primary and secondary markets, ticket sellers and leagues.

▪ Led rapid growth from zero to 280 clients through targeted marketing campaigns and partnerships.
▪ Helped drive and manage Strategic Relationships and Partnerships with industry-leading companies like Ticketmaster, StubHub, DTI, and Broker Genius.
▪ Designed cutting-edge brokering tools from the ground up using Python and MongoDB, delivering $5mil+ in annual profits for ticket brokers, secondary marketplaces and middleware companies.
Tools Developed in Python, PHP, React and Nodejs:
▪ Artists’ Information Pages including social media data, past tour history and ticket sales.
▪ Inventory Tracking and Alerts from primary and secondary marketplaces like StubHub and Ticketmaster.
▪ Primary and Secondary Market Data from Ticketmaster and StubHub, allowing brokers to make better decisions when pricing inventory.

J&J Performance Media, LLC

May 2012 - Present

Full-Service: Digital Marketing Expansion

  • Full Stack Development

  • Software Engineering & Management

  • Product & Project Management

  • Database Auditing

  • SEO / SEM (Brand Equity & ROI Focused)

  • Demand gen growth hacking

  • Micro and Macro CRM / Email / Lifecycle Marketing

  • Advanced Strategic Email Marketing

  • Holistic Email Program Expansion

  • Executable: Business & Marketing Plans

  • Best In Class Mobile Email Design + Code + Theory

  • IP: Reputation, Spam trap, and Honeypot mitigation

  • Digital UI: Creative design, coding, deployment, and metric analysis

Chief Operations Officer

April 2016 - July 2020

Established and managed operations of HomeDawg, a ticket resale firm with sales exceeding $15M/year; and The Orion Group, an entertainment company partnering with venues around the world. Staffed and managed all Senior Systems Engineers, Desktop Technicians, and IT Consultants.

  • Increased annual revenue from $2M to $15M at $2M+ in annual profits.

  • Revamped business – updating technology, processes, sales strategies, distribution, procurement, and pricing.

  • Developed team training programs in the full sales process, customer relationships, and problem resolution.

  • Streamlined and integrated in-house accounting program that ensured payment on all orders.

  • Developed innovative technology that drove 25% to 36% revenue growth for venue clients.

  • Collaborated with technology teams at Ticket Utils and Ticketmaster Resale to improve POS design and functionality.

  • Project Manager for large enterprise software and hardware implementations including virtualization, Microsoft Exchange migrations, wireless and SAN projects.

Head of IT & Lead Programmer/Project Manager | VP of Sales/Ops

December 2010 - January 2016

Recruited to build a ticket brokering firm from the ground up providing strategic planning and execution leadership. Hired and managed a team of 10 developers utilizing Agile/Scrum methodologies to ensure project success.

  • Delivered dramatic growth to $25M in annual revenue.

  • Launched a secondary ticket marketplace product and created partnerships with over 300 ticket brokers.

  • Established and managed a customer service call center in the Philippines.

  • Utilized Python, MySQL, and MongoDB.

  • API technologies included Accertify Fraud and Payment Gateway, StubHub and Ticketmaster.

  • Ensured PCI DSS compliance.

  • Managed 10 virtual servers on AWS.

Ticketing Expertise: Ticket Utils, Skybox, Trade Desk POS, Ticket Network POSNext, 1Ticket, Cloakify, Broker Genius, DTI Management.

Technical Expertise: Microsoft Windows, Microsoft Server, Office 365, Apple iOS and macOS, Adobe Creative Cloud, HTML, PHP, Python, C+, Node, CSS, Bootstrap, Visual Studio.

Database Expertise: MongoDB, MySQL, S3 Server. 

Business Expertise: Apple Hardware, Apple Support, Business Development & Management, Business Process Improvement, Enterprise Architecture, Full Stack Development, Software Engineering & Development, Web Applications.

Resume: Resume
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