Founder & Managing Partner | Ticketing Technology Executive | Marketplace Strategy | Live Entertainment | Pricing, Automation & Secondary Market Technology
20+ Years of Experience
Email: JoshuaLeviLudwig@Gmail.com
LinkedIn: https://www.linkedin.com/in/joshua-ludwig-0685a0110/
I’ve spent more than 20 years in the ticketing and live entertainment industry, working across secondary markets, marketplace strategy, pricing technology, order automation, broker operations, and fan access. My background gives me a unique view of this business because I have lived it from multiple sides. I started as a ticket broker, later worked in business development at StubHub, consulted with primary and secondary market companies, and now build technology for the professional ticketing ecosystem. My goal is to help move ticketing forward through better technology, better data, stronger marketplace partnerships, and more honest conversations about how this industry actually works. At the end of the day, live entertainment is not just about tickets. It is about access, memories, families, fans, and the moments people carry with them for the rest of their lives.
Co-Founder - ProcessorQX
December 2022 - Present
ProcessorQX is a modern order automation platform built for professional ticket sellers who need faster, cleaner, and more reliable fulfillment across major marketplaces. Designed to reduce bottlenecks and improve operational efficiency, ProcessorQX helps sellers streamline the processing side of the business while improving delivery performance, marketplace communication, and the overall fan experience.
Co-Founder - PricerQX
December 2022 - Present
PricerQX is a modern pricing platform built for professional ticket sellers who need smarter, faster, and more efficient ways to manage inventory across major marketplaces. Designed by people who understand the ticketing business firsthand, PricerQX helps sellers streamline pricing workflows, improve marketplace communication, and make better data-driven decisions without competing against them.
Managing Partner - Shows On Sale
October 2019 - Present
Shows On Sale is the largest and most comprehensive live events discovery platform, delivering presale and on-sale intelligence, post-on-sale opportunities, in-depth ticket data analysis, tour news and updates, industry coverage, and one of the strongest professional communities in the business.
Co-Founder & COO - Ticket Resale Team
October 2019 - Present
A SaaS company providing real-time data analysis to the ticketing industry. Our partners consist of primary and secondary markets, ticket sellers and leagues.
▪ Led rapid growth from zero to 280 clients through targeted marketing campaigns and partnerships.
▪ Helped drive and manage Strategic Relationships and Partnerships with industry-leading companies like Ticketmaster, StubHub, DTI, and Broker Genius.
▪ Designed cutting-edge brokering tools from the ground up using Python and MongoDB, delivering $5mil+ in annual profits for ticket brokers, secondary marketplaces and middleware companies.
Tools Developed in Python, PHP, React and Nodejs:
▪ Artists’ Information Pages including social media data, past tour history and ticket sales.
▪ Inventory Tracking and Alerts from primary and secondary marketplaces like StubHub and Ticketmaster.
▪ Primary and Secondary Market Data from Ticketmaster and StubHub, allowing brokers to make better decisions when pricing inventory.
J&J Performance Media, LLC
May 2012 - Present
Full-Service: Digital Marketing Expansion
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Full Stack Development
Software Engineering & Management
Product & Project Management
Database Auditing
SEO / SEM (Brand Equity & ROI Focused)
Demand gen growth hacking
Micro and Macro CRM / Email / Lifecycle Marketing
Advanced Strategic Email Marketing
Holistic Email Program Expansion
Executable: Business & Marketing Plans
Best In Class Mobile Email Design + Code + Theory
IP: Reputation, Spam trap, and Honeypot mitigation
Digital UI: Creative design, coding, deployment, and metric analysis
Founder - HomeDawg LLC
April 2016 - Present
Established and managed operations of HomeDawg, a ticket resale firm with sales exceeding $15M/year; and The Orion Group, an entertainment company partnering with venues around the world. Staffed and managed all Senior Systems Engineers, Desktop Technicians, and IT Consultants.
Increased annual revenue from $2M to $15M at $2M+ in annual profits.
Revamped business – updating technology, processes, sales strategies, distribution, procurement, and pricing.
Developed team training programs in the full sales process, customer relationships, and problem resolution.
Streamlined and integrated in-house accounting program that ensured payment on all orders.
Developed innovative technology that drove 25% to 36% revenue growth for venue clients.
Collaborated with technology teams at Ticket Utils and Ticketmaster Resale to improve POS design and functionality.
Project Manager for large enterprise software and hardware implementations including virtualization, Microsoft Exchange migrations, wireless and SAN projects.
Head of IT & Lead Programmer/Project Manager | VP of Sales/Ops
December 2010 - January 2016
Recruited to build a ticket brokering firm from the ground up providing strategic planning and execution leadership. Hired and managed a team of 10 developers utilizing Agile/Scrum methodologies to ensure project success.
Delivered dramatic growth to $25M in annual revenue.
Launched a secondary ticket marketplace product and created partnerships with over 300 ticket brokers.
Established and managed a customer service call center in the Philippines.
Utilized Python, MySQL, and MongoDB.
API technologies included Accertify Fraud and Payment Gateway, StubHub and Ticketmaster.
Ensured PCI DSS compliance.
Managed 10 virtual servers on AWS.
Ticketing Expertise: Ticket Utils, Skybox, Trade Desk POS, Ticket Network POSNext, 1Ticket, Cloakify, Broker Genius, DTI Management, PricerQX, ProcessorQX,
Technical Expertise: Microsoft Windows, Microsoft Server, Office 365, Apple iOS and macOS, Adobe Creative Cloud, HTML, PHP, Python, C+, Node, CSS, Bootstrap, Visual Studio.
Database Expertise: MongoDB, MySQL, S3 Server.
Business Expertise: Apple Hardware, Apple Support, Business Development & Management, Business Process Improvement, Enterprise Architecture, Full Stack Development, Software Engineering & Development, Web Applications.